Clean Informer Magazine Spring 2016 | Page 50

SEO Is it good or bad for SEOs? To be honest, this is not at all a win for SEOs because only one organic listing will be available above the fold for some search results. So to be in the game, it will become crucial to diversify your marketing channels. You can't rely on organic search alone and you have to invest in Google shopping and PPC in order to get the desired traffic. Google is continually increasing the space above the fold for videos, knowledge panels and now paid listings. If you’re a local business, ranking in the loc