Clean Informer Magazine Spring 2016 | Page 45

SEO 4. Building links for local businesses command different strategies as compared to traditional link building. Here are 10 local link building tips you may find useful. 5. Enhance your SEO efforts by employing these invaluable tips by seasoned SEO professional, Phil Rosek. 6. You may want to try the newly released JSON-LD schema plug-in for WordPress websites as it has received many good reviews. 7. Amit Singhal, the head of Google's internet search business left the company on 26 th Feb and was replaced by the head of artificial intelligence, John Giannandrea. The current shift demonstrates the growing importance of Artificial Intelligence in search engine business. 8. Google announced JSON-LD support for Reviews and Products structured data Markup. 9. If you want to boost your local presence and sales, refer to this article by Garret French. This one is pure gold! 10.Many media outlets have claimed that Amazon is about to open 300-400 bricks & mortar bookstores. Experts say that this is more for branding purposes than actually increasing the sales because the presence of Amazon itself will remind users that they can find anything and have it wrapped & delivered. 11.Google has revamped mobile travel search in order to provide more precise information. Now if you search for travel destinations, it takes you from the search to give you a curated tour instead. 45