MARKETING
By John Braun
D
epending on your location, it can be tough to get business in colder seasons. So
this month, I decided to give you some tips to get business coming your way
when the temperatures are still low. This will work in any other slow season your
business may have, so don’t think that this philosophy cant be used in the warmer
months ahead.
Here’s a quick plan to get clients now:
First and most importantly, market heavily to the people who already love and trust
you. Getting an existing client to call you back is easily half the cost of getting a
new client. Don’t sit around hoping they’ll call you. Give your clients a really good
reason to call. Send all your clients a postcard with an irresistible offer. Send the
offer via snail mail and email. Make the offer too good to refuse.
Advertise to key neighborhoods. High-end homes with disposable income are
typically a good target. With the new Every Door Direct Mail program (EDDM), it’s
cheap and easy to mail to these neighborhoods. You can mail a large postcard with a
special offer for as little as 16 cents per household. Additionally, you can pass flyers
18