BUSINESS
Going back to the idea of “it’s what they know
about you” for a moment... if you educate highly
influential people about your industry and how
to solve problems related to your industry, you
become the “consultant” rather than the cleaner.
This is called Education Marketing, but when
you couple this with a strong relationship and
all the elements above it becomes “experiential”
which ties people to your brand emotionally. A
relationship makes it deeper and stronger than
just a good service.
Last night I went to a wedding with my wife.
Only friends and family were invited - no one
that t