BUSINESS
All of business is about
relationships
By Howard Partridge
It’s Not WHAT You Know, It’s...”
Have you ever heard “it’s not what you know it’s who you know”? Over
the past 27 years in this industry, I have learned that ALL of business is about
RELATIONSHIPS.
But, what if it wasn’t just “who you know, but “what you know about who you
know”?
And what if it wasn’t about “who you know, but it was about “who knows YOUand WHAT they know about you”? My good friend Bob Burg, bestselling author of
Endless Referrals and The Go-Giver, says that people do business with those they
know, like and trust.
I built my carpet cleaning business from the trunk of my car to a consistent
$2.5M in high end cleaning by building high value relationships. I built strong
relationships with clients as well as powerful referral sources. And today, I
work with some of the top business authors in the world because of building
RELATIONSHIPS.
Are you actively building phenomenal relationships?
Or are you just relying on casual word of mouth or advertising to make your
phone ring? How much time do you invest in business relationships. Or, are you
kind of stuck at the end of a wand or buried in paperwork?
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