Now let’s apply that to carpet cleaning
or any cleaning for that matter. People
are judging you right from the start
much more than at a restaurant. Why?
Because for food they came to you. But
for service,you come to them. You enter
into their private dwellings and sometimes
the most intimate parts of their home
such as their bedrooms. Whether it be
the internet, an ad, a phone call, when you
drive up, your appearance, your manner
of speech, your dress and grooming you
better have it right. These might seem like
little things but to a client they are huge
especially when all added together. They
can make or break whether that client uses
you ever again. I know my wife won’t let
some service people into her home based
upon their attitude and appearance. He
might be a great service person but you
must look the part too. You might think
thats’ not fair. Well guess what? Life is not
always fair.
Well you might be saying this doesn’t
apply to me because I got most all the
above things right. I look presentable, my
van and equip are clean and I’m polite.
No problem right? Well, hold on there a
moment cleaner. I have seen cleaners like
this numerous times through the years but
there business’s still bit the dust. Why?
Well just because you think you have
everything right doesn’t mean you do.
You may still be delusional. How? To put
it bluntly our cleaning ability may suck.
And believe me your client will notice. So
I don’t care how good you or your truck
look or how nice you are if you can’t get
their carpets clean you won’t be back. As I
have always said, “we’re in the appearance
business not just the cleaning business”.
To illustrate. Anyone can go out and buy
a set of Tiger golf clubs but does that
mean they will play like him? Even Tiger
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