FEATURE
W
ow, where to start. Let’s go back to the
beginning. Carpet cleaning as we know
it started approximately 100 years ago. Over
the last century there has been a lot of progress
in cleaning and restoring carpets. The quality
of cleaning has gone up dramatically while the
quality of carpet has steadily declined, but that’s
another story. For now, we want to address
industry knock offs. Is it a copy or innovation?
Knockoffs have been and always will be
something we must contend with. That’s the
nature of human be