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FIVE STEPS TO HELP WITH CUSTOMER ENGAGEMENT
AND RETENTION ON YOUR WEBSITE.
By Daniel Martinec
In 2014, just over 53 percent of all small
businesses in America had some form of
a website dedicated to online sales or the
marketing of their brand. In 2015, that number is
only expected to increase.
With the growth of the internet being what it
is, more businesses are consequently gaining an
online presence and reaping large scale rewards
over their competitors, who have yet to adapt to
this “phenomenon”. With online reviews, social
media, and search engines taking the forefront
over standard print media, therein lies one
common denominator. The backbone of it all, if
you will. The modern website.
If you have a company website and own a
small to medium business, you are already over
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half way there. If you don’t have a website, then
my suggestion would be to invest in one, as
they’re generally the cornerstone of any online
marketing campaign. When creating a website
for your business, there are several factors to
keep in mind. In this article, I am going to touch
on one of those factors. Usability.
In the world of the customer, usability is king.
If someone visits your website and become lost
due to poorly thought out navigation, you likely
have a usability issue. If they cant find a way to
contact you, again, a usability issue. There are
hundreds of examples like this. Most of them can
easily be prevented with a little bit of education,
logic and forethought into the customers
perspective.