Clean Informer Magazine 001 | Page 3

EDITORS NOTE ITS TIME TO WAKE UP AND SMELL THE COFFEE. in our present sour economy. He said “for any company operating today,profitability cannot be the sole measure of success.” His argument is you need a strong connection to the community based on superior quality workmanship and incredible customer service. We the editors of Clean Informer couldn’t agree more. For the last 30 years we have maintained an impeccable tract record that “profit” is NOT our #1 goal.This started with our first cleaning business 30 years ago all the way to the inception of Truckmountforums 5 years ago. It will continue with The Clean Informer. There is something brewing in the cleaning We have always given generously to our industry. The recent Wall Street abuses that community,whether it be literally or online. crippled the US Economy should send us Like our cleaning business,Truckmountforums a message loud and clear. We need moral capitalism. Capitalism is a wonderful thing but has always put cleaners before profits and it has paid off immensely. Truckmountforums it is a horrible thing without morals. Thank has now grown to become the largest online you Wall Street. (insert heavy sarcasm) Moral capitalism is LONG overdue but very few these community in the US! Just look at the stats below. days embrace it. Most people have a “sense of entitlement” and that has bubbled over into Now just like the premise for our industry. They feel profitability is the “sole” Truckmountforums, we are starting a magazine measure of success. They will walk all over by cleaners for cleaners. No longer will cleaners anyone and anything to make higher profits. have to go to a “sanitized” media to get Wham bam thank you ma’am. No thanks! superficial articles controlled by profits. Instead you will get in-depth revealing articles. We Our industry is flooded with bait and switch hacks. Sadly some of this has flowed down from will not only show you how to get dirt out but will also show you the real dirt in our industry. the the greedy infighting at the top. I know. Nothing superficial. So watch out. There is I’ve seen it first hand at Connections events. It’s time for a change. It’s time to wake up and something brewing in the industry and it smells smell the coffee. Why do I say that? Starbucks good. It’s time to wake up and smell the coffee. It’s The Clean Informer! ;-) CEO Howard Schultz said this about success 3