CLDA Winter Magazine - 2023 | Page 47

CLDA Corner

Is Giving Really Better Receiving ?

For the past three years , the Tenney Group has been experimenting with the concept of generosity . Instead of giving traditional gifts around the holidays to colleagues and clients , this company decided to share something different : the gift to give . Unsuspecting industry friends opened up packages around Thanksgiving and found a crisp $ 100 dollar bill on the cover of a booklet . The booklet read , “ Blessing Bucks … But , They Are Not For You .” Inside the booklet were specific instructions : 1 . Choose someone to bless . 2 . Bless them . 3 . Share your Blessing Bucks Story with us ( So we can learn how to be more generous ). Also , inside the book were examples of Blessing Bucks stories from past Blessing Bucks recipients designed to inspire ideas for how to give .
Tenney Group , an industry specialized M & A advisory firm , originated the Blessing Bucks concept during Covid . Spencer Tenney , President & CEO , shared “ We originally started giving Blessing Bucks to all our employees after we closed M & A deals . In addition to bonuses , it became a separate way for them to tangibly live out our core value of community when so many people were struggling financially due to the pandemic . We then expanded it to our Downtown Franklin , TN networking group , and ultimately to our industry network .”
The Tenney Group believes that we are all designed to be generous and that most of us want to be generous . However , we are also very busy and distracted most of the time . Generosity is like a muscle that needs to be exercised . The spirit of Blessing Bucks is to give us an “ assignment ” to wake up that muscle . The more we exercise that muscle , the more attuned we become to the needs around us and the more effective we become at addressing those same needs in our communities .
Kirstin Kevalaitis , Administrative Services Manager for Tenney Group , organized and directed the 2022 Blessing Bucks Campaign . She shared , “ We never really know what is going to happen with this effort , and I think that is why it is so fun . For me , giving is definitely better than receiving . I think what I have learned most through Blessing Bucks is that we shouldn ’ t trust headlines or 24 / 7 news when we think about our neighbors . When given the chance , most people do incredible , unimaginable things to help one another .”
The Tenney Group welcomes anyone to borrow or enhance this initiative . After all , the purpose of Blessing Bucks is to inspire bold action that leads to generous living . For more information on Tenney Group , go www . thetenneygroup . com CLDA
CUSTOMIZED LOGISTICS & DELIVERY MAGAZINE
EDITORIAL
Editor / Content Andrea Obston CLDA Director of Public Relations aobston @ clda . org
EDITORIAL ADVISORY BOARD
Tim Cocchia , Xcel Delivery Kenya Guess , BonnieSpeed Logistcis Ruth Ospino , Tempo Transportation , LLC Melanie Rogers , Richmond Express Brian Surber , Priority Dispatch Ryan Schwalbach , NOW Courier
ART & PRODUCTION
Adele Yeager Design yeagerdesign @ comcast . net
ADVERTISING CONTACT
Ruth Ospino , ruth @ tempotransportation . com
The Customized Logistics & Delivery Magazine is a quarterly publication by the Customized Logistics & Delivery Association ( CLDA ).
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winter 2023 I customized logistics & delivery Magazine 47