Business Toolkit
5 mistakes preventing your website from delivering for you
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Your website can be a foundational tool for your business or a wasted opportunity causing you to lose business , potential staff , or contractors to your competitors . In today ’ s logistics environment , where competition for business , staff , and drivers is tougher than ever , it is critical to have an effective website that allows your clients , partners , and potential employees or independent contractors to easily engage with your business .
Here are five common mistakes to avoid to help your website deliver for you :
DELIVERING AN OUT-OF-DATE EXPERIENCE
Out-of-date designs or content leave potential clients with a poor impression of your business , the same way that showing up in an old , dented delivery vehicle with a wrinkled uniform will affect the way your clients perceive you .
• Design – Old designs give clients the impression that you don ’ t invest in your business and can lead them to assume that your processes and mindset are also out of date . It is a best practice to freshen up your website ’ s design every two to five years , which will improve customer perception and allow you to keep up with current technology .
• Content – On the one hand , that six-month-old “ News ” article can make you look out of touch and prompt clients to wonder if you ’ re even in business still . Fresh content is an opportunity to show your clients that you have your finger on the pulse of the industry and can be a differentiator in the competitive logistics space . Note – the copyright from 2016 in your footer isn ’ t helping .
56 customized logistics & delivery Magazine summer 2022