Business Toolkit
Should you respond to negative Glassdoor reviews ?
BY SHANNON TUCKER
As the economic downturn mounts , organizations are making headlines every day for announcing large reductions in force ( RIFs ), and many companies will be cautious with raises and promotions in 2023 .
Cue the negative Glassdoor reviews .
Glassdoor management and strategy will be a top focus for communications professionals in 2023 . Eighty-six percent of job candidates look at a company ’ s reviews and rating before applying . Before deciding on a company , 60 % of Glassdoor users read at least five reviews .
Regardless of economic stability , a smart Glassdoor management strategy is essential for recruiting and retaining employees . It ’ s time to take action to set up your organization for success .
What to do right now
• Keep your company ’ s profile up to date . A Glassdoor page is an opportunity to showcase why it ’ s a great place to work – you can add photos , award wins and even post recent job openings .
• Openly let your team know you welcome Glassdoor reviews . If a negative review becomes a hot topic of discussion , don ’ t appear defeated by it ; instead , share that reviews are helpful because they provide insight into how employees are feeling . Create a culture where feedback is genuinely welcomed .
• Provide a private channel for team feedback . Give current team members an anonymous outlet where they ’ re free to share feedback that will go directly to HR / leadership , like Suggestion Ox . This helps minimize the desire to share frustrations publicly on Glassdoor .
• Monitor Glassdoor regularly and respond in a timely fashion . It ’ s not helpful to respond to reviews months after they are written .
To respond or not to respond
In most cases , my advice is to respond to all reviews . Some companies make the mistake of only responding to negative reviews , but the positive ones deserve acknowledgement and appreciation , too .
60 customized logistics & delivery Magazine I spring 2023