CLDA 2024 Summer-Final | Page 52

attracting & maintaining Customers

How a Culture of Communications

Keeps Customers Coming Back

If you ask Tim Cocchia how Xcel Delivery Services keeps its customers , he ’ ll answer with one word : COMMUNICATIONS .
“ Our point of difference from other carriers is communication . If somebody were to ask me what makes us unique , I ’ d tell them it ’ s almost constant communication . If a customer is interested in building a partnership with a courier based on honesty and upfront communications , that ’ s us .”
BY ANDREA OBSTON , CLDA DIRECTOR OF PUBLIC RELATIONS
52 customized logistics & delivery Magazine I summer 2024