In today ’ s competitive world , driving customers to your bottom line means making the most of the marketing tools that are available . Although those tools and techniques change every day , some fundamentals remain constant . I ’ ve spent many years working in the transportation and last-mile delivery space and have seen a variety of approaches to new customer development .
In today ’ s competitive world , driving customers to your bottom line means making the most of the marketing tools that are available . Although those tools and techniques change every day , some fundamentals remain constant . I ’ ve spent many years working in the transportation and last-mile delivery space and have seen a variety of approaches to new customer development .
Marketing is the force multiplier working around the clock to generate leads and support direct sales efforts . This is especially crucial for small to midsize businesses .
Brand awareness is critical . When people are familiar with your brand and the benefits of your products and services , it reinforces your presence in the market . Increased brand awareness can increase market share as customers become more familiar with your offerings than competitors . Ultimately , this makes your brand more valuable and recognizable in the marketplace .
Below is my take on the foundations your business will need to keep brand awareness high , quality leads coming in , and current customers coming back .
Websites are never done . Regular updates are vital . If your website looks like it hasn ’ t been updated in years , it gives the world the impression that your business lacks innovation . Keeping your site fresh is essential to retain and attract new customers . We recently completed a refresh for one of our client ’ s websites , marking the second update in about three years . A three-year interval is typically an excellent time to consider a website update to ensure it stays fresh and modern .
Additionally , we are updating a new client ’ s website to create a better user experience . Improvements to navigation and new page layouts will help their customers and potential customers find the information they need more quickly and easily . We are also integrating a chat feature to streamline their customer service .
Your Website = The Face You Show to the World
Your website should showcase your brand , highlight your services , emphasize coverage areas , give voice to your company culture , and emphasize your company ’ s unique value proposition .
We also emphasize the importance of positive reviews and testimonials . You should ask for these and post them prominently on your site . Positive feedback from satisfied customers can significantly enhance your brand ’ s reputation and provide valuable insights for potential clients researching your business . summer 2024 I customized logistics & delivery Magazine 13