Member NEWS
TrueNorth Unveils Strategic Enhancements To its IC Ecosystem Driving Value for Fleets and Independent Contractors
TrueNorth , a leading innovator in Transportation Risk Management , announces key advancements to its Independent Contractor ( IC ) Ecosystem . True- North ’ s IC Ecosystem is a suite of cutting-edge tools designed to empower motor carriers and support their IC networks with seamless integration , operational e ! ciency , and tools for growth . With truck driver parking , retention , and operational e ! ciency identified as top industry challenges by the American Transportation Research Institute ’ s ( ATRI ) 2024 Top Industry Issues Report , TrueNorth is addressing these needs with innovative solutions tailored to industry demands .
“ At TrueNorth , we understand that drivers are the backbone of the transportation industry ,” said Chris Gulker , EVP of Transportation at TrueNorth . “ Our IC Ecosystem is designed to adapt and grow alongside industry needs , helping our clients attract , retain , and support independent contractors in an increasingly competitive landscape .”
Key Enhancements in TrueNorth ’ s IC Ecosystem :
1 . Discounted Truck Parking Through Outpost Partnership TrueNorth ’ s partnership with Outpost provides fleets and ICs access to 10,000 secure parking spaces across the U . S ., featuring advanced technology , 24 / 7 security , and flexible booking options .
Why This Matters : Fleets can offer cost-effective , secure parking solutions for Independent Contractors , supporting safety and convenience on the road .
2 . OverDrive Integration to Streamline Onboarding Seamless integration with leading recruitment platforms automates insurance data transfer , reduces manual inputs by 90 %, and simplifies onboarding for ICs and carriers .
Why This Matters : Motor carriers can e ! ciently grow IC capacity by reducing administrative tasks and providing a smoother , faster onboarding experience .
3 . Expanded Health Coverage with Delta Dental and Vision Enhanced access to the largest networks of dental and vision providers in the U . S ., supporting health and wellness for ICs at competitive rates .
Why This Matters : Comprehensive coverage helps attract top talent , promotes contractor health , and reduces turnover costs .
4 . IC Personal Financial Wellness Program In a first of it ’ s kind , TrueNorth has developed a program to support ICs with personal financial education , budgeting & investing tools , and short-term loans to improve stability and cash flow during market challenges .
Why This Matters : This program helps ICs stay operational , boosting retention , safety performance and reliability while removing motor carriers from direct lending .
Supporting the Industry with Innovation :
These enhancements reinforce TrueNorth ’ s commitment to leading transportation risk management . By innovating across its IC Ecosystem ’ s core pillars — Business Services , Business Insurance , and Health Insurance — TrueNorth empowers clients to improve driver support , streamline operations , and stay competitive in a rapidly changing industry . CLDA
76 customized logistics & delivery Magazine I fall / winter 2024