As we approach 2025 , the logistics industry , like many others , stands to see a significant shift in digital marketing trends and applications . It would be foolish not to mention the advent of AI and the rapid developments that come with it . However , not all trends end with AI . How can your marketing assist in your operations ? How can online digital experience reduce overwhelm for onsite staff ? What design trends are increasing conversions ? Automation , design trends , and opportunities in your local directories are all shaping the landscape of 2025 . Digital marketing is pivotal in this transformation , offering innovative ways to reach and resonate with a diverse customer base . This article will explore key digital marketing trends poised to shape the logistics industry in 2025 .
1Embracing Artificial Intelligence and Automation
Artificial Intelligence ( AI ) and automation are becoming integral to digital marketing strategies . In logistics , AI enhances customer engagement and streamlines marketing efforts . We want to focus on two specific areas : personalization and programmatic advertising .
Personalized Customer Interactions
We all know the chatbots that have blossomed onto logistics websites seemingly overnight but with varied success . If you ’ ve used some first-generation chatbots , these were more of a decision tree with questions and answers . If the user hit a dead end , that was really it . More advanced bots allow for a live agent to connect when the chatbot cannot proceed . These are not what we are referring to .
Today , you have a wealth of documentation , information about your company and services , and a stockpile of other digital communication that can be leveraged to inform a chatbot . We can now train a chatbot on all your internal data relevant to the bot ’ s task and allow it to answer just about any user questions . Leveraging Large Language Models ( LLM ) integrated with a large data set specific to you can enable the chatbots of 2025 to serve your website visitors in a way never seen before at a lower cost than ever .
According to Gartner , chatbots will be the primary customer service tool for 25 % of organizations by 2027 .
Programmatic Advertising
If online ads have been a part of your marketing efforts , there ’ s good news . Automation and AI can make your advertising dollars go farther . The ability to automate your ad-buying ensures that your ads reach the right audience at the right time , optimizing your ad spend and increasing your ROI .
Let ’ s make something clear : Google likes poor strategy . They actually benefit from improper advertising on their platform . But that costs you money that may not get you what you need for your advertising budget . To make sure you make the best use of your advertising dollars , make sure the marketing firm you work with is consistently working daily to lower your budget while increasing the number and quality of your leads . This should be non-negotiable . When your marketing firm layers in automation and AI , it can improve and identify new strategies that can impact your business in a real way .
fall / winter 2024 I customized logistics & delivery Magazine 55