Pick-Pocketing the Common man in the
Name of Swachh Bharat
One year back P.M. Narendra
Modi had grandly announced his
Swachh Bharat Mission with much
fanfare, the Bollywood and Cricket
personalities along with some
political leaders of ruling parties
with the push of corporate media
have exhibited the ‘scenes’ of
Swachh Bharat mission cleaning
some roads with rubbish. Schoolchildren were made instrumental to
attend to these “Swachh Bharat” a show of cleaning activities. Even
Mahatma Gandhi and his aspirations
about ‘cleaning India’ were invoked
to justify the mission as well to
make believe the common man
that something great was going to
happen to our country and to the
people.
In the name of making this
mission a great success the
corporates were permitted to spend
their CSR funds of statutory
obligation for the activities of
Swachh Bharat mission. Huge
amounts
were
spent
on
advertisements to promote the
‘ideas’ of Swachh Bharat.
With much ado, the Swachh
Bharat campaign concentrated on
the ‘uncivil’ habit of Indian masses
of open defecation and boasted
that it would construct toilets to one
and all and that it would complete
its ‘grand’ mission of cleanliness by
2019, before the date of Mahatma
Gandhi’s 150 th Bir Ѡ