Classic, Performance & Retro July 2013 | Page 68

With the passage of time it’ s easy to forget the ideas that Rally Design have developed that has kept the good old RWD Escort parts affordable to all. Some of our present customers were not even born when we first started from our lock-up garage unit! http:// www. www. rallydesign. co co. uk
. uk

WITH THE PASSAGE OF

TIME

• Keep stocks high- you cannot sell a product if you don’ t have the stock
• Never lie to a customer- if supply is going to be 6 weeks, be honest and tell them so
• Try to get every order out the same day
• Keep the customer informed
• Never take a credit card swipe or raise an invoice unless the goods are to hand • Sell value for money products- not the cheapest nor necessarily the best, but that which our experience suggests is good for the job
• Offer advice if you feel capable of doing so but don’ t talk rubbish!

OUR DOCTRINE REMAINS THE SAME...

With the passage of time it’ s easy to forget the ideas that Rally Design have developed that has kept the good old RWD Escort parts affordable to all. Some of our present customers were not even born when we first started from our lock-up garage unit! http:// www. www. rallydesign. co co. uk
. uk
Tel. 01227 792792
Back in the 70’ s, a Quick Ratio Escort Rack cost £ 200 plus. We developed an inexpensive DIY quick conversion kit and sold thousands, but now competively priced as a complete rack.
We were the pioneers of bolt-on dedicated 4- pot braking kits using the inexpensive Wilwood ally racing callipers, copied now by some of the biggest names in performance braking, but we were the first!
Still the only company to produce polyurethane suspension bushes by the injection moulding process, resulting in a high quality bush together with stainless crush sleeve at a very low price.
Such an inexpensive way to convert any 2”( 50mm) old strut into a coil over unit. Simple ideas are sometimes the best.
The roller top mount has always been a critical service item. Rally Design invested in press and moulding tools to ensure this vital part continued in production
Until Rally Design invested in new tooling, the industry relied on reconditioned old struts- now many in the shock absorber industry use Rally Design’ s stub axles in their performance strut units.