CLASSIC KICKS MAGAZINE VOLUME 1 | Page 71

Earning Their Stripes then , it required a passport and a train ticket .
The emergence of “ country clubs ” spawned a lifestyle for those with money and free time available for leisure activities . European tennis and ski brands were expensive and viewed as status symbols . After your mixed doubles match , why not flex in a tracksuit with a couple martinis by the pool ? It wasn ’ t all smoke and mirrors though . The Stan Smith remains the most iconic tennis sneaker of all-time and a revered staple in the adidas catalog .
For those who were more health than image conscious , there was another trend called jogging . By 1975 , Americans were taking to the streets and engaging in long-distance runs as a form of exercise . adidas had a solid foundation of running shoes like the Olympia , Rom and Italia ; it introduced the TRX in 1976 , specifically for road runners . Whichever way your individual style went , being physically fit was undoubtedly sexy and on the minds of young people everywhere . The 1970s nostalgia is heavy in these images , bringing back memories of orange shag rugs and funky jazz records , while framing a beautiful mix of soccer equipment , running sneakers , and training apparel . The Trefoil logo was introduced in 1972 in order to distinguish adidas from all the imposters who began using three stripes on their own sneakers . The new logo looked amazing in rainbow gradient on a ringer t-shirt or when added to the classic soccer v-neck and shorts .
adidas ’ standout footwear pictured in these pages includes the Swedish and Swiss-colored leather football boots . The red , blue , and green suede used on the Gazelle and Munchen looks as fresh today as it did in 1973 . The iconic Beckenbauer tracksuit , which celebrates its 50th anniversary this year , has never gone out of style . The advertisements from this era are constantly reinterpreted with each new Spezial collection and Originals collaboration . The vibes of these catalogs bring me back to those Sunday afternoons when I would watch Italian soccer on satellite television in my grandma ’ s wood-paneled basement . With each passing day , it ’ s hard to remember back that long ago , but thankfully these images have been preserved to help refresh our memories .
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Volume 1 | classickicks . com | Classic Kicks | 71