Bob Peterson Interview
© NIKE Inc .
“ Ten !” I said , “ What does that mean ?” He took the ball and stuffed it . He came back to me and said , “ Nine .” So I said , “ Oh no , we ’ re not even set up . You have to wait !” We set up our cameras and he was jumping and stuffing the ball . His wrists were hitting the rim , so I could see where he was coming from . You could only dunk the ball so many times before it really started to hurt . The next day during the television filming , I was able to shoot “ Look Up In The Air ,” which ran as a double page in Sports Illustrated . I remember riding on a bus with my son ’ s basketball team when they started running that Air Jordan commercial . It was slow-motion of Michael elevating off the ground . One of the fathers was claiming that Nike used Plexiglas stairs that Michael climbed up . I said , “ Excuse me . That ’ s bullshit ! I was there . Michael just jumped up and dunked it !”
Gotta Be The Shoes !
The picture of me with Spike and Mike was on Spike Lee ’ s roof in Brooklyn . Spike had done that movie with the Mars character and Jim Riswold at Wieden + Kennedy was the guy who talked Nike into using him , which became a whole series . They were shooting a commercial and that was another instance where I said , “ You gotta give me two minutes , guys !” I don ’ t remember exactly , but I ’ m sure it was something about Mike getting the girl and Spike saying , “ It ’ s gotta be the shoes , Mike . It ’ s gotta be the shoes .” Spike was another nice , no-nonsense guy , and it was a lot of fun to work with him .
48 | Classic Kicks | classickicks . com | Volume 1