Bill Sumner Interview
“ We really don ’ t have a concept , so just go in there and shoot anything you can .”
- Peter Moore
What about Anthony Carter ?
Anthony Carter was actually in the sky for that shoot . We rented a pickup truck , and he ’ d stand on the cab and then jump off onto a little trampoline . He ’ d fly up into the air where someone would throw him the ball and land on the pile of mattresses . We went to the shoot early to set that up , and we also did a bunch of tricks with the lights to make the sky purple . That one worked out pretty good .
How did you shoot “ Bo Knows ?”
That was one where the TV spot was also going on . It would happen fairly often . We would go into a shoot and Peter Moore from Nike would say to me , “ Well we really don ’ t have a concept , so just go in there and shoot anything you can get .” So as this commercial was going on , I shot the hell out of it . They were filming it and the poster just came out of that shoot . We also shot a ton of stuff with Bo Jackson for catalogues . They used to produce them like crazy , so I worked with him quite a bit .
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