This & That
Nationally, for every $1
invested into the local
Main Street program, $26
in new investment occurs.
The Main Street Iowa
program is one of the
most successful state
Main Street programs in
the nation.
Since Main Street Iowa’s
inception in 1985, partici-
pating communities have
grown 4,000 new busi-
nesses, and gained
12,000 new employees.
The Main Street Approach in a Nutshell
The Main Street Approach consists of three tightly integrated com-
ponents making up a common-sense strategy-driven framework
that guides community based downtown revitalization efforts.
1. Identify the Community Vision for Success: The approach be-
gins with creating a vision for success on Main Street that is
rooted in a solid understanding of the market realities of the dis-
trict and supported by broad community engagement.
2. Create Key Strategies: Communities must work together to
identify key strategies that will provide a clear sense of priorities
and direction for the Main Street revitalization efforts. Work on
these strategies align with the four key areas Main Streets use
as a guiding framework known collectively as the Main Street
Four Points.
Economic Vitality is harnessing local economic opportunity and
creating a supportive business environment for small business
owners and the growing scores of entrepreneurs and innovators.
Contact Us
Questions about the
efforts in Clarence to gain
Main Street designation?
We’d be happy to share
all that we know!
Jamie Wilhau
[email protected]
563-370-2764
Tami Finley
[email protected]
563-271-2942
Jen VanOort
[email protected]
563-452-2301
Design supports a community’s transformation by enhancing the
physical elements of downtown while capitalizing on the unique
assets that set the district apart.
Promotion positions the Main Street district as the center of the
community and the hub of economic activity, while creating a posi-
tive image that showcases a community’s unique characteristics.
Organization ensures that all program resources (partners, fund-
ing, volunteers, etc.) are mobilized to effectively implement the key
strategies.
3. Impact and Measurement To succeed: Main Street must show
visible results that can only come from completing projects –
both shorter and longer-term activities that add up to meaning-
ful change. Coinciding with implementation is an equally im-
portant focus on measuring progress and results.