CityPages Kuwait June 2016 Issue June 2016 | Page 77
Tell us about THOUB Honey. Why,
when and how did you start up the
business?
First of all let me explain the meaning of
THOUB. THOUB means the purest kind of
honey in our classic Arabic language. Why?
Since using or having the best of anything is
part of my nature, I found this is the best honey
I have ever consumed in my life. How? I used
to buy it from one of my Yemeni friends who
is a honey expert and he is recognized back in
Yemen for owning top grade Yemeni honey.
It began after my family and I consumed his
honey for four years. I aksed myself, why not
go into partnership with him and provide it to
the market? So, that’s how THOUB has born.
When? In the beginning of 2015, I started my
small business selling THOUB.
Where is THOUB Honey from?
THOUB is Kuwait establishment with high end
imported honey. Also, THOUB has local honey
beehives.
Why Yemen? What is so special
about the beehives in Yemen?
First of all Yemen is the land of organic
agriculture by default. Yemen doesn’t need
special organic certification from certain
organizations, it just happens there because
of its rich soils. As you know, premium honey
quality depends on the land soil. Even in well
known honey harvesting valleys in Hadramaut,
Yemen, the honey grades vary from spot to
spot. THOUB ensures it picks the top grades.
Secondly, based on my experience, Yemeni
honey and Manuka UMF 20+ New Zealand
honey are the best. However, Manuka has to be
used with caution whereas the Yemeni honey
can be used every day. Yemeni honey is magic.
I am always discovering something new and
I hear new things from my customers all the
time.
Thirdly, Yemeni honey is well recognized
scientifically and is considered a priceless gem
around the globe due to its healing power.
Historically, Yemeni honey established its
fame during the era of Kingdom of Sheba
3,000 B.C.
Tell us about the different
variations of
THOUB
Honey.
What do they taste like? What are
their nutritional values and other
benefits?
All the Yemeni honey varieties have common
benefits. They are high in antioxidants, antiaging and antibacterial properties. Also, they
have very rich nutrition values; each kind has
more concentration of some benefits.
Currently THOUB Honey provides five top of
the line honey varieties:
1- Yab'ath Honey ()عسل يَبْعث
The best and richest Sider Honey from
Yabe'ath Valley in Hadramaut. Usually it
is gifted to newly married couples back in
Yemen.
Benefits: Yab'ath provides the body with
high potent energy and strong immune
system. Also it supports body nerves. Suitable
for diabetics but not suitable for children.
ْ )عسل ب ِّغي
2- Bu'gyah Honey (َة
The best grade of Sider Dou'ani Honey.
Benefits: Bu'gyah supports the immune
system and provides general body energy.
It also aids better sleeping. It is suitable for
diabetics but not suitable for children below
4 years.
3- Maryah Honey ()عسل مرْيَة
The top grade of Wild Multi Floral honey
harvested in Dou'an Valley.
Benefits: Mar'yah is used for general health,
especially for healing the digestive system
and also for colon issues. Besides that, it
is highly recommended for children 1 year
old and above to boost their immunity and
supply their body with valuable nutrition. It
is not suitable for diabetics but is suitable for
children 1 year old and above.
َ )عسل
4- Sumrah Honey (سمْ رَه
Premium honey from Sumrah Shawky tree in
Dou'an Valley.
Benefits: Sumrah Honey has natural Insulin
which supports diabetic patients. Sumrah
Honey has special properties for cleansing
the digestive system and can be used to
relieve coughs and the respiratory system. It
is suitable for children 2 years old and above.
5- Marbaei Honey ()عسل مر ِْبعي
This is summer season honey and it's the top
grade of its kind. This honey combines Sider,
Herbs and multi floral of Dou'an Valley.
Benefits: Marbaei is used for general health.
It is not suitable for diabetics but is suitable
for children 3 years old and above.
We also have our own Local Kuwait Honey
Hive.
How and where do you market
and distribute your products in
Kuwait?
Currently our main market is on Instagram
but we also participate in some well known
local Expos from time to time. Also, in the
meantime, we have agreed with one of the
well known Gyms to have our products sold
there.
Do you also export to other
countries?
We do have our global customer base that we
serve. They are mostly located in the GCC.
How
can
you
differentiate
between pure and unauthentic
honey from your experience?
Of course, the best way is by taking the
honey to one of the specialized labs but that
won’t tell you the production region of the
honey. Personally, I can recognize from the
taste, smell, and texture; also the feeling
after consumption. Also, please allow me
the opportunity to explain how to judge the
honey. After checking on the nutrition values
and the anti-bacterial properties, you should
check the water content in the honey - the less
water, the better the honey is. Of course, also
trace the positive results after consuming the
honey for a period of time.
What would you say is the most
challenging aspect of starting and
running such a business in Kuwait?
The challenges we face are the challenges
that all small businesses face. Government
bureaucracy is high with a long wait to finalize
documents. On the other hand, we do want to
grow our business from online to a store so we
can interact with more clients and give them
the full experience of THOUB.
Where do you see your business
five years from now?
Expanded in Kuwait and the GCC by being
present in retail stores and online. We would
like to be recognized as the leader in top
quality honey.
What’s one way honey has
personally improved your life?
It definitely had a positive impact on my
overall health and energy levels. Besides that,
I do believe that based on published studies,
honey can be a great replacement for sugar.
Your message for us at CityPages
magazine:
I would like to thank CityPages readers for
reading about the quality of honey and the
THOUB objective in providing the public the
best access of gourmet honey. Also I would
like to thank CityPages for recognizing that
THOUB is providing the world’s best gourmet
honey to its clients.
CITYPAGESKUWAIT.COM
77