Upper Intermediate B- Citizenship Today
Unheard Voices
Folgar, Juan F.
showing situations or problems, mostly in a humorous way, where the product could be used for solving it or could bring happiness to the consumer. So they use this way for us to think that we really want to buy this product because we need it. But actually we do not necessarily have to have it (if we are not talking about food or cleaning goods, because we need it for living). One of Freud´s theories says that our wishes are never going to be satisfied at 100%, and companies take advantage of that by telling you that “you are going to be happier if you buy our product”. But the fact is that you are not going to be like they say. Maybe you are going to be happy for a few hours or days, but then you will search for a new thing, and you are going to buy another thing which you think is going to satisfy the new need.
So my point is that all of us are stuck in a vicious circle in which we are on a quest to satisfy our wishes (in this case) by buying stuff that companies show us we need in their advertisements, and when we