Upper Intermediate B- Citizenship Today
Unheard Voices
Folgar, Juan F.
Another point of view
Advertisements aren’t always what you think they are. They usually have something hidden that many people can’t see at first sight. Also, many companies compare the products they want to sell with others that they may not choose to mention.
In many advertisements, the first time you see them, you would see a story that involves (or not) the product they want to sell you. There would be a family, a group of friends hanging out, or maybe a couple. They have some sort of problem and the product may have the solution to it, so they use it and then they would end up in a good way by solving it. Also they could show a situation where the product is involved, like in FERNET BRANCA’s advertisement, where there is a happy ending.