The brand always takes on the challenge of
technology and successfully beat the speed of the
change with some amazing revolutions. The
introduction of the Citizen Eco-Drive watches started
a new era of watchmaking that gave the timekeeping
world a way of eliminating the need for a watch
battery. The Eco-Drive technology converts the power
of lights both artificial and natural light sources into
the energy that is stored in the rechargeable solar
cell.