Citi Private Bank Super League Market Size Citi Private Bank Super League Market | Page 2

- On a group level, Citigroup has been rightsizing since the 2008-09 financial crisis. Most recently the bank has
shaken off its legacy compliance issues and in 2015 recorded the highest profits since 2006. The revenues and
AUM of the private bank have been growing steadily.
- While Citi Private Bank works only with UHNW individuals, less affluent clients are served by the Citi Priority,
Citigold, and Citigold Private Client segments.
- Citi Private Banks leverages its links to bank's institutional offering to provide services normally available to
corporations. Benefitting from a worldwide presence, the private bank works very closely with clients with
international needs.
- In line with other competitors' strategies, Citi Private Bank aims to increase the value of assets managed on a
discretionary basis, particularly in Asia. The share of assets managed at the bank's discretion tripled between 2010
and 2015.
Reasons To Buy
- Examine the financial performance and key ratios for Citi Private Bank and benchmark this competitor against
other global wealth managers.
- Explore Citi Private Bank's recent MandA and growth strategies and their impacts on its AUM growth and
financial performance.
- Understand Citi Private Bank's client targeting strategies and examine whether these have been successful.
- Learn more about Citi Private Bank's marketing strategy and social media presence.
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Table Of Content
1. Executive Summary
2. Strategy
3. Financial Performance
4. Customers and Products
5. Marketing and Advertising
6. Appendix
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