CIS 500 Week 2 Assignment 1 The New Frontier Data Analytics (2 Papers CIS 500 Week 2 Assignment 1 The New Frontier Data | Page 2

Define data analytics in general and provide a brief overview of the evolution of utilizing data
analytics in business.
Analyze the main advantages and disadvantages of using data analytics within the industry or
company that you have chosen.
Determine the fundamental obstacles or challenges that business management in general must
overcome in order to implement data analytics. Next, suggest a strategy that business
management could use to overcome the obstacles or challenges in question. Provide a
rationale for your response.
Analyze the overall manner in which data analytics transformed the industry or company you
selected with regard to customer responsiveness and satisfaction.
Speculate on the trend of using data analytics for the chosen industry or company in the next
ten (10) years. Next, determine at least one (1) additional type of data that one could collect by
using data analytics. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as
academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.