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Use the Internet or Strayer Library to research articles on data
analytics. Select one (1) industry or one (1) company that is
currently using data analytics. Use the industry / company
youhave selected as the basis for your written paper.
Write a four to six (4-6) page paper in which you:
Define data analytics in general and provide a brief overview of
the evolution of utilizing data analytics in business.
Analyze the main advantages and disadvantages of using data
analytics within the industry or company that you have chosen.
Determine the fundamental obstacles or challenges that business
management in general must overcome in order to implement
data analytics. Next, suggest a strategy that business
management could use to overcome the obstacles or challenges
in question. Provide a rationale for your response.
Analyze the overall manner in which data analytics transformed
the industry or company you selected with regard to customer
responsiveness and satisfaction.
Speculate on the trend of using data analytics for the chosen
industry or company in the next ten (10) years. Next, determine
at least one (1) additional type of data that one could collect by
using data analytics. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must