Due Week 2 and worth 120 points
In this highly competitive business environment , businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency . Many companies have turned to business intelligence ( BI ) and data analytics .
Use the Internet or Strayer Library to research articles on data analytics . Select one ( 1 ) industry or one ( 1 ) company that is currently using data analytics . Use the industry / company you have selected as the basis for your written paper .
Write a four to six ( 4-6 ) page paper in which you :
Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business .
Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen .
Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics . Next , suggest a strategy that business management could use to overcome the obstacles or challenges in question . Provide a rationale for your response .