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In this highly competitive business environment, businesses
are constantly seeking ways to gain traction and understand
what is on the minds of current customers and potential
customers in order to increase business efficiency. Many
companies have turned to business intelligence (BI) and data
analytics.

Use the Internet or Strayer Library to research articles on data
analytics. Select one (1) industry or one (1) company that is
currently using data analytics. Use the industry / company you
have selected as the basis for your written paper.

Write a four to six (4-6) page paper in which you:

Define data analytics in general and provide a brief overview
of the evolution of utilizing data analytics in business.
Analyze the main advantages and disadvantages of using data
analytics within the industry or company that you have
chosen.
Determine the fundamental obstacles or challenges that
business management in general must overcome in order to
implement data analytics. Next, suggest a strategy that
business management could use to overcome the obstacles or
challenges in question. Provide a rationale for your response.
Analyze the overall manner in which data analytics
transformed the industry or company you selected with regard
to customer responsiveness and satisfaction.