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Imagine that a company has recently hired you as a senior
business consultant. The company is seeking to gain better
traction with regard to customer satisfaction and loyalty. The
company hired you because of your expertise with mobile
apps, social media, and cloud technology. The management of
the company feels that yearly revenues could top $20 million
per year with the infusion of current technology. Currently the
company has revenue of $5 million per year.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.
Write an eight to ten (8-10) page paper in which you:
Write an introductory statement of the company including but
not limited to the type of the company, the location, the
industry in which it competes, and the organizational vision
and mission that encompasses the nature of the company.
Specify the current situation of the company with regard to its
technology and security aspects.
Determine at least five (5) information technology personnel /
roles that would be in pl ace in order to start the business
venture of gaining better traction of customer satisfaction and
loyalty. Justify your response.
Conduct a strengths, weaknesses, opportunities, and threats
(SWOT) analysis for the business venture in question for the
company. Justify your response.