Use the Internet or Strayer Library to research articles on data analytics . Select one ( 1 ) industry or one ( 1 ) company that is currently using data analytics . Use the industry / company you have selected as the basis for your written paper .
Write a four to six ( 4-6 ) page paper in which you :
Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business .
Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen .
Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics . Next , suggest a strategy that business management could use to overcome the obstacles or challenges in question . Provide a rationale for your response .
Analyze the overall manner in which data analytics transformed the industry or company you selected with regard to customer responsiveness and satisfaction .
Speculate on the trend of using data analytics for the chosen industry or company in the next ten ( 10 ) years . Next , determine at least one ( 1 ) additional type of data that one could collect by using data analytics . Provide a rationale for your response .
Use at least three ( 3 ) quality references . Note : Wikipedia and other Websites do not qualify as academic resources .
Your assignment must follow these formatting requirements :
Be typed , double spaced , using Times New Roman font ( size 12 ), with one-inch margins on all sides ; citations and references must