CIS 500 Week 2 Assignment 1
Assignment 1 : The New Frontier : Data Analytics
Due Week 2 and worth 120 points
In this highly competitive business environment , businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency . Many companies have turned to business intelligence ( BI ) and data analytics .
Use the Internet or Strayer Library to research articles on data analytics . Select one ( 1 ) industry or one ( 1 ) company that is currently using data analytics . Use the industry / company you have selected as the basis for your written paper .
Write a four to six ( 4-6 ) page paper in which you :
Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business .