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IS 500 Week 2 Assignment 1
Assignment 1: The New Frontier: Data Analytics

Due Week 2 and worth 120 points
In this highly competitive business environment, businesses are
constantly seeking ways to gain traction and understand what is on the
minds of current customers and potential customers in order to
increase business efficiency. Many companies have turned to business
intelligence (BI) and data analytics.

Use the Internet or Strayer Library to research articles on data
analytics. Select one (1) industry or one (1) company that is currently
using data analytics. Use the industry / company you have selected as
the basis for your written paper.

Write a four to six (4-6) page paper in which you:
Define data analytics in general and provide a brief overview of the
evolution of utilizing data analytics in business.