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CIS 500 Week 2 Assignment 1
Assignment 1: The New Frontier: Data Analytics
Due Week 2 and worth 120 points
In this highly competitive business environment, businesses are constantly seeking ways to gain
traction and understand what is on the minds of current customers and potential customers in
order to increase business efficiency. Many companies have turned to business intelligence (BI)
and data analytics.
Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry
or one (1) company that is currently using data analytics. Use the industry / company you have
selected as the basis for your written paper.
Write a four to six (4-6) page paper in which you:
Define data analytics in general and provide a brief overview of the evolution of utilizing data
analytics in business.
Analyze the main advantages and disadvantages of using data analytics within the industry or
company that you have chosen.
Determine the fundamental obstacles or challenges that business management in general must
overcome in order to implement data analytics. Next, suggest a strategy that business
management could use to overcome the obstacles or challenges in question. Provide a
rationale for your response.