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Write clearly and concisely about ERP topics using proper writing
mechanics and technical style conventions.
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CIS 446 Week 4 Assignment 2 CRM and Social Media
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CIS 446 Week 4 Assignment 2: CRM and Social Media
Assignment 2: CRM and Social Media
Due Week 4 and worth 100 points
As CIO of a large restaurant chain (e.g., Applebee’s) you have been
commissioned by your chief marketing officer to implement a new
marketing campaign. You realize that social media, such as Facebook, is
playing an important role in your marketing campaign strategies. Your
company has already implemented the SAP CRM module and is also
using SAS to perform data analysis. You want to leverage the data from
social media to enhance your marketing campaign.
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