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CIS 446 Week 4 Assignment 2: CRM and Social Media
Assignment 2: CRM and Social Media
Due Week 4 and worth 100 points
As CIO of a large restaurant chain (e.g., Applebee’s) you have been commissioned by your chief
marketing officer to implement a new marketing campaign. You realize that social media, such
as Facebook, is playing an important role in your marketing campaign strategies. Your company
has already implemented the SAP CRM module and is also using SAS to perform data analysis.
You want to leverage the data from social media to enhance your marketing campaign.
Write a three to four (3-4) page paper in which you:
Develop an ERP solution that can fully utilize the power of social media.
Create a system diagram to show the interaction among SAP CRM, social media, and other key
marketing related applications such as SAS through the use of graphical tools in Microsoft Word
or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is
not included in the required page length.
Describe the key processes in the ERP CRM module such as input and output. Choose at least
three (3) different social media channels that can be used for the mar