CIS 443 Week 10 Term Paper: Using Agile Project
Management to Implement a Complex Marketing
Campaign System
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Term Paper: Using Agile Project Management to Implement a Complex Marketing Campaign
System
Due Week 10 and worth 200 points
This assignment consists of two (2) sections: a written project plan, and a project plan that is
created through the use of MS Project.You must submit the two (2) sections as separate files
for the completion of this assignment. Label each file name according to the section of the
assignment it is written for. Additionally, you may create and / or assume all necessary
assumptions needed for the completion of this assignment.
Imagine you are the project manager for a critical project for an organization. The organization
wants to implement a state of the art real-time marketing campaign system. This system has
many components.
First, it has to get data from its front-end systems via the middle-ware component.
Second, it has its own database system that stores the shopping history, credit information,
billing address and shipping address, and so on.