CIS 375 All Assignments CIS 375 All Assignments | Page 13

Case Study 1: Using Technology as Experience Framework
Due Week 3 and worth 50 points
Download the case study titled, “Using the ‘Technology as Experience’ Framework,” from
http://www.id-book.com/casestudy_5-1.php.
The user experience framework can help designers constrain and scope the user experience of
a given system. The user experience framework also informs about the relationship between a
conceptual model and a user’s understanding of it for past, current, and future systems. The
case study actually consists of two studies. For this evaluation, consider the first one by Heather
Collins on an online fundraising Website. She used primarily the sensory and compositional
threads of the framework, leading to insights on how fundraising organizations can maximize
their Websites to tell a compelling story to a potential donor that is balanced in content and
emotion. Collins’ design combines elements of storytelling, appropriate emotional triggers, and
a welcoming atmosphere to encourage potential donors to act by making a donation,
volunteering their time, telling their friends, or attending a related event. Through this process,
the donor can create a meaningful connection to a cause or problem directly impacting their
community. The personal connection makes the online donation experience pleasurable for the
user.
Write a two to three (2-3) page paper in which you:
Explain how the Web user interfaces help donors to make decisions.
Relate the emotional thread demonstrated in the case study to the emotional design model as
discussed in Chapter 5 of the textbook.
Explain how the compositional thread is used in the case study.
Use the user experience framework to create five (5) product evaluation criteria using sensory
and compositional threads.