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CIS 348 Week 3 Assignment 2: Business Case
Due Week 3 and worth 85 points
Imagine that you work as a project manager for a company that buys
and sells used textbooks. The main sales channel is a Web application.
A few customers have requested the creation of a mobile application
with the ability to scan barcodes. The CEO wants you to prepare a
formal business case before a decision is made on whether or not to
build the mobile application.
For this activity, you are free to draw assumptions on the company
structure, costs, goals, and key performance indicators (KPIs).
However, you must clearly document each if assumed.
Write a two to three (2-3) page business case in which you:
Examine measurable organizational value (MOV). Identify areas of
impact, the desired values, and a time frame for achievement.
Suggest at least two (2) alternatives to developing a mobile application.
Justify the consideration of such alternatives.
Analyze the feasibility of developing the mobile application and your
suggested alternatives.
Define the cost of ownership of the mobile application.
Define the benefits of ownership of the mobile application.
Predict the return on investment (ROI) of the mobile application and
your suggested alternatives.
Identify risks associated with developing the mobile application.
Propose a final recommendation of whether or not the organization
should develop the mobile application or one of your alternatives.