Imagine that you work as a project manager for a company that buys and sells used textbooks . The main sales channel is a Web application . A few customers have requested the creation of a mobile application with the ability to scan barcodes . The CEO wants you to prepare a formal business case before a decision is made on whether or not to build the mobile application .
For this activity , you are free to draw assumptions on the company structure , costs , goals , and key performance indicators ( KPIs ). However , you must clearly document each if assumed .
Write a two to three ( 2-3 ) page business case in which you :
Examine measurable organizational value ( MOV ). Identify areas of impact , the desired values , and a time frame for achievement .
Suggest at least two ( 2 ) alternatives to developing a mobile application . Justify the consideration of such alternatives .
Analyze the feasibility of developing the mobile application and your suggested alternatives .
Define the cost of ownership of the mobile application . Define the benefits of ownership of the mobile application .
Predict the return on investment ( ROI ) of the mobile application and your suggested alternatives .
Identify risks associated with developing the mobile application .
Propose a final recommendation of whether or not the organization should develop the mobile application or one of your alternatives .
Use at least one ( 1 ) quality resources in this assignment . Note : Wikipedia and similar Websites do not qualify as quality resources .