CIS 207 Week 4Individual Assignment Technology To Focus On The Custom CIS 207 Week 4Individual Assignment Technology To
CIS 207 Week 4Individual Assignment Technology To
Focus On The Customer (2 Papers)
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technology-to-focus-on-the-customer-(2-papers)
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The world of Business to Consumer (B2C) is driven by several factors. How do you get the
consumer to your website and then to your retail store? Once they are at your website, how do
you give them enough information about your product or service so they can quickly decide to
purchase your product or service? How do you make it convenient for them to pay you? Mobile
apps make that process convenient.
In Week Three, your company is deciding to develop a new mobile ordering system in order to
avoid losing customers to your competitor. Naturally, you want to not only match the
capabilities of their system, but you want to exceed it as well. This week you will be
brainstorming ideas for meeting the needs of each individual consumer.
Based on the given scenario, write a 350- to 700-word description of the following:
How will you attract current and new customers to your mobile app by using social media?
What mobile operating systems will you design your app for and why?
What data you will gather from consumers that download your app in order to design a specific
marketing program to each individual consumer and why?