Circular Economy Harvest WWF WWF Circular Economy emagazine | Page 13

Broaden the horizon, by moving away from the finance-driven
paradigm. Focus on what we don’t know & the types of collaborations
we don’t expect. Look outside of our own value chain and to companies
that we’re NOT used collaborating with. Within our cubicle, there’s only
so much we can do! Gather useful information like this before deciding
whether there’s a business opportunity.
Connect different cities to unleash collaboration and using
complementary skills, and make propositions towards public
authorities for actions towards the establishment of a circular
economy. Establishing long-lasting cooperations with local institutes
focusing on the issue, such as the institute of Circular Economy in
Bulgaria.
Change and innovate our pricing structures. An idea is to create
more pay per use products and services.
Consider the impact of resource flows and the value they
represent for the natural system. It’s not just about financial value,
ecology is important!