CIM NEWS MAGAZINE Issue 7 2016 | страница 4
PUBLISHER’S WORD
Golden age
M
aybe I’m just generally more optimistic now that the weather
is warming up here in Sydney but I really feel that the
business events industry is entering a golden age. Things looked a
little rocky for a while post GFC but those days seem well behind
us. Numbers are up across the board and bureaux across Australia
are posting record years.
Adelaide’s massive infrastructure splurge is paying dividends with
the Adelaide Convention Bureau knocking it out of the park this
year marking their best result in 42 years. The Gold Coast is also
reporting boom times, as is Tropical North Queensland. Beyond
the impressive results of our bureaux nation-wide lies the solid
investment in our meetings infrastructure which is set to reap major
dividends over the next decade.
Finally thanks to many years of behind the scenes lobbying, government both on a state
and federal level is taking notice of the benefits of the overall visitor economy, of which
ours is such a valuable piece. It’s no time for complacency, but there’s nothing wrong with
acknowledging how far we have come. Bring on summer.
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THIS ISSUE’S TOP STORY
The changing needs of delegates looking for a more
interactive and immersive experience are pushing new
convention centres to think beyond four walls. See the
full story on page 10.
4 Convention & Incentive Marketing, Issue 7, 2016 www.cimmagazine.com
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Opinions expressed by the contributors in this magazine are not
the opinion of CIM. Letters to the editor are subject to editing.
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