stories can be told in many ways . From the type of cuisine served to the lighting design of a space . There ’ s always a reason ‘ why ’ associated to any decision . Our clients work with us because they are looking for a deeper reason ‘ why ’, translating business objectives into creative strategies that align with their brand and connects with attendees .

Q : Do you need a big budget to deliver a creative event ?

A : Budget is really dependent on so many variables , scale being a major factor . If you have 5000 attendees then most likely the budget will need to support that . However there are ways to impact large numbers of people with limited budgets , say with an app , where attendees are instrumental in the creation process .

Q : How do you work with the other members of your team and the client organising an event ?

A : I ' m a big collaborator . I don ’ t believe great ideas are created and executed in a vacuum . This goes for clients as well . I encourage our clients to participate in the creative process . It ’ s critical that we have their buy-in and support for optimal results .

Q : How do you measure you ’ re ROI on the creative element of an event ?

A : We test our event tactics across four strategic pillars : attract , engage , immerse and reward . Each phase of the event must respond to how we engage our audience from every phase of the event . Of course there are other ROIs that are determined by the client in the outset of the event . Because an event is a fleeting moment in time , it ’ s vital that we effectively tell our client ' s story and create an indelible impression so that moment lives-on and leads attendees to actionable results .

9 th Annual

19 - 21 October 2016 Asia ’ s Leading Travel Trade Show

Supported by : Held in : Official Partner Country : Official Hotel Partner :

Official Medical & Travel Security Partner :

www . cimmagazine . com Convention & Incentive Marketing , Issue 7 , 2016 31