Opposite page
from left: Food
from ICC Sydney’s
‘Smart’ menu; ICC
Sydney; Artist’s
impression of
MCEC expansion;
MCEC CEO Peter
King looking over
design drafts.
expertly combined to drive physical and
mental performance.”
Finally comes location, with ICC Sydney
blessed with its Darling Harbour location.
“Outside an event, we know that attendees
will be here for a limited time and are looking
for a ‘local’ experience,” he adds. “One of
the best things we can offer them is the
ability to capture the authentic flavour of the
city during their visit. ICC Sydney’s central
location is a definite factor in its global appeal
for delegates.”
With its eye on a 25 year horizon, ICC Sydney
has flexibility built into its DNA.
“We are increasingly seeing the convergence
of exhibitions and conventions, with
delegates seeking a more diverse event
program – one that includes plenary sessions,
workshops, seminars and industry forums.
Clients are also requesting more and more
bespoke event designs,” says Donaghy.
“In this respect, ICC Sydney is intrinsically
future proof. The integrated precinct will
open with 70 meeting rooms, 2400sqm
of multi-purpose space, and 40 per cent
more usable exhibition space on the same
site as the former venue. It will also be
capable of hosting three major conventions
simultaneously, each with their own
dedicated plenary, exhibition space, meeting
rooms and catering areas, plus a dedicated
support team to assist through every step of
an event.”
www.cimmagazine.com Convention & Incentive Marketing, Issue 7, 2016 11