AIME 2018
Front row left to right: Clare
O’Brien and Holly Peasland.
Back row from left: Victoria Wood,
Lorna-Louise Greenland, Chris
Hoggard, Nima Yusufi, Ali
Thompson and Angela Sciacca.
Backstage with the AIME team
As we countdown to the Asia-Pacific Incentives and Meetings Expo (AIME), we went backstage with some of
the hard working and passionate team to find out what they love about AIME, and what’s next for them.
Q: Having worked on AIME for years, what
was the most unique display and why?
Angela Sciacca, Project Manager: During my
14 years of AIME, I have been lucky enough
to see the big milestones – 15, 20 and 25
years; all monumental moments in AIME’s
history, I couldn’t possibly pick a favourite.
The exhibitors’ originality in creating visual
representations of their brand each year
never ceases to amaze me.
Q: What has been your favourite thing about
working on AIME?
Nima Yusufi, Marketing Manager: Hands
down, the resounding “can do” mentality!
Everything is possible, even in the busiest
times; the team always have a big, bright and
contagious smile o n their faces.
Q: Do you see yourself in events in 5 years?
Ali Thompson, Sales Manager: I see myself
in a leading position where I can make an
impact, and a real difference for Australasia
within the MICE industry.
Q: What would be your dream role?
Holly Peasland, Sales Executive: I love the
events industry. I’d love to be in a team that
creates strategic partnerships and has the
potential to grow. Ali: Every day I gain more understanding in
the economic growth and social impact of
business events; this subject excites me!
Q: What is your most memorable moment
while working on AIME? Holly: Seeing change, and taking chances.
A destination overcoming adversity or
people coming together for a cause, and
the way it impacts the incentives and
meetings community.
Clare O’Brien, Event Coordinator: AIME
2017 was my first taste of the MICE industry.
It was truly amazing to watch the venue
come together; the transformation, the
teamwork and the atmosphere. I will always
remember walking away from that show,
realising I was hooked!
Q: We also put it to the whole team: If
AIME is where inspiration begins, what
inspires you?
Angela: Teams who dream big, work hard
and create incredible events. Across the
Asia-Pacific we have an incredible industry of
innovative thinkers and disruptive creators –
it all starts with those that dream big.
Nima: I love listening to the life experiences,
career paths and personal stories of people I
meet across the business events industry –
and watching how each experience and story
forms our industry DNA.
Lorna-Louise Greenland, Hosted Buyer
Manager: Evolving technology and how we
can use it to integrate such advancements
to connect, inform and build better
communications for our audiences.
Victoria Wood, Hosted Buyer Account
Manager: People and businesses who
approach each day with an optimism and
an encouraging environment! And coffee.
Always coffee.
Chris Hoggard, Senior Marketing Executive:
Working in an industry which brings
communities together and creates fun, exciting
environments for attendees to connect.
Clare O’Brien, Event Coordinator: Passionate
people doing what they love!
www.cimmagazine.com Convention & Incentive Marketing, Issue 6, 2017 7