CIM NEWS MAGAZINE Issue 3 2018 | Page 6

PUBLISHER’S WORD The future is now B oeing are developing a hypersonic jet that would cut travel between Europe and Australia down to under five hours. It may sound like sci-fi stuff, but the fact remains that travel will be revolutionised in the same way as communications in the not too distant future. And that has really significant ramifications for Australia. As a nation we have been forced to be a leader in our business events offering thanks in no small part to the tyranny of distance. People really have to want to come here. So far we’ve made good on our promise, with more incentive groups from China seeing the benefits of bringing their high achievers here. They are also exploring further afield than just Sydney and Melbourne, with Brisbane and Adelaide appearing on the radar now they have the infrastructure to support big groups. Regional destinations such as Port Douglas and The Whitsundays are also punching above their weight with their access to natural icons. Our mixture of amazing natural wonders, unspoilt landscapes and world-class food and wine have done us proud so far. Now imagine how far Australia can go when you can be here in the time it takes to watch two movies! Published in Australia by C H Media Australia Pty Ltd PO Box 505, Leichhardt NSW 2040 Australia ACN 622 579 140 ISSN 1039-1029 Website: www.cimmagazine.com PUBLISHER Alexandra Yeomans MANAGING EDITOR  Sheridan Randall DESIGN/PRODUCTION MANAGER Bin Zhou HEAD OFFICE – SYDNEY [phone] Email: [email protected] SUBSCRIPTIONS 1 yr $49; 2 yrs $86; 3 yrs $129 (inc. GST) Copyright © 2018 Print Post Approved PP100008072 Alexandra Yeomans, Publisher Opinions expressed by the contributors in this magazine are not the opinion of CIM. Letters to the editor are subject to editing. THIS ISSUE’S TOP STORY It’s a boutique city for event organisers but Adelaide continues to surprise even those who think they know it. See the full story on page 10. 6   Convention & Incentive Marketing, Issue 3, 2018    www.cimmagazine.com Nielsen Media Research July 2004 Readership 57,936 monthly AMAA, CAB Total Distribution Audit 11,751 March 2017 Exclusive official publication for the PCO Association