Ciao! Oct/Nov 2022 | Page 13

ingredients . Dr . Beetroot follows suit . Anan is committed to making natural products with minimal processing focusing on beet as the star ingredient . That essential vegetable happens to grow very well in these parts . All the beets are sourced from Jefferies Bros . Vegetable Growers in Portage La Prairie and all the products are made in St . Leon , Manitoba .
Our region ’ s vibrant cultural diversity shapes the product line and flavour profiles . Beet ketchup infused with warm robust spices has been the run-away best seller from the outset and the popularity for other products is starting to catch up . El Salvadoran inspired salsa , Ukrainian borscht , Middle Eastern hummus , and Eastern European relish are recent additions gaining quick momentum . YouTube videos featured on the company ’ s website offer recipe suggestions and novel ways to incorporate beet products into everyday cooking .
As grassroot marketers , Anandakumar and his wife Revathi have been devoutly making the Farmers ’ Market circuit and praise the connections vendors make with customers in these settings . Revathi appears routinely at St . Norbert Farmer ’ s Market sweetly encouraging passers by to try something new . In turn , valuable feedback from

Fresh Box Thinking

What you eat and where your food comes from are decisions that contribute to your personal health , community prosperity and environmental sustainability .
Make an easy choice for wellness by purchasing fresh local , spray-free and organic fruits and veggies – delivered right to your home each week . One-off orders also possible ! foodsources
curious samplers helps fine tune recipes before products go into commercial production . Riding the wave of the current shop local campaign , Dr . Beetroot is on shelves at Safeway , Sobeys , Red River Co-op , Save On Foods , along with independently owned specialty food shops .
If all this is still not enough incentive to try beets , perhaps what ’ s around the corner will win over hold outs . Dr . Beetroot expansion plans include items for food service . Think beet burger patties , beetza ( beet pizza crust ) and beet ice cream . If the rising popularity of Dr . Beetroot products hints to the shifting perceptions toward the humble root vegetable and its appeal , the potential for beetroot appears to be limitless .
F . O . O . D . gets you the best value on an expertly scrutinized selection of fresh produce from trusted farms , conveniently delivered . You can sit back and await your reliable delivery , or preview and modify your fresh box weekly and add groceries . We ’ re here to help and keep your options fresh and simple .
HOW IT WORKS
SIGN UP NOW AT FRESHOPTION . CA 204.772.1479
SIGN UP FOR FRESH BOX
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ciao ! / oct / nov / two thousand twenty-two 11